
Ary Villa
InnovaModa Creative Director
A platform that promotes and develops opportunities for young people devoted to the fashion industry, while positioning Tijuana as a benchmark for fashion in Mexico.
A space that brings together our contest's winning designers and international designers on a single runway, plus keynote talks where industry experts explore trends, sustainability, and the business of fashion.
A Tijuana-born platform dedicated to boosting new talent, showcasing creative processes, and opening doors with brands, media, and mentors. Here creativity becomes a career.
Develop and promote opportunities for young fashion talent in Mexico, connecting them with the real industry.
Position Tijuana as a benchmark for fashion in Mexico, fostering innovation, craft, and sustainability.
Explore our publications: creativity, innovation and community in every issue.
Have a story for the next edition? Share your project and get featured in the magazine.
Propose contentAt the heart of Innovamoda is creative direction, production, photography, video and styling working to boost local talent and memorable experiences.

InnovaModa Creative Director

Logistics Director
Would you like to take part as a designer, stylist or in production? Write to us to join upcoming InnovaModa editions.
I want to collaborateFrom its beginnings, InnovaModa has driven fashion-industry talent through a professional platform that projects Tijuana as a benchmark. In the 11th edition, 33 local and national designers took part; the winners were: Cynthia Velázquez, Juan Carlos Ruíz, Gerardo Loyola, Jackelyne Zamora, Sonia Aréchiga, Greisi González and Valeria Valdés, with an honorable mention for Jesderit Mixcoatl.
Featured designers: Lucha Jiménez, Jehsel Lau, Jeannete Toscano and Luis Avilés. The runway — staged over water — dressed the Península venue and drew over 1,000 attendees, sponsors and allies.
Recap pending. Milestones, runway, speakers and key metrics from 2022 will go here.
Participation at InterModa 74 with a collective of 6 designers: Jessi Martínez, Reina Gutiérrez, Ada Bautista, Danitza Mayagoitia, Jesús Cuevas and Jorge Sánchez.
Jesús, Jorge, Ada and Danitza were selected to present at Fashion Zone (mannequin exhibit). Due to the pandemic, talks and the runway went 100% digital.
Due to the pandemic, casting was postponed and a digital event was held featuring 2014–2019 winners. As part of Tijuana Innovadora's 10th anniversary, Tijuana es el Futuro was presented, driven by founder José Galicot and the whole team.
A project with solid roots, recognized beyond the border. Young designers open fresh, interesting and smart spaces, putting Tijuana on the fashion map.
A year of work that brought together committed collaborators to deliver an ever-better event for the public.

A fusion of international trends with regional DNA to project Mexican fashion at home and abroad, leveraging the natural bridge with California.

InnovaModa became a consolidated annual event with a 3-day program on fashion as a creative business: marketing, trends, intellectual property and more, to shape entrepreneurs.
2015 Runway: Tarango García, Ary Villa, Emilio Ortiz (1st, 2nd and 3rd place) and honorable mentions Elena Stoever, Andrea Olguín and Genaro Vidal.

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We are a community that drives talent, creativity and innovation at the border. We connect society through art, science, technology and leadership to create real, lasting impact.
We're the platform for the emerging talent shaping the industry.
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